Start With Why

In this talk, Simon Sinek explains why some organizations and leaders can inspire where others aren’t. He calls this concept the golden circle, which describes how all great leaders and organizations think, act, and communicate similarly. They all start by defining their “why,” purpose, cause, and belief. By contrast, most people and organizations begin with “what” they do, then “how” they do it, and finally, “why” they do it. Sinek argues that people don’t buy what you do; they buy why you do it. He uses Apple as an example of a company that successfully communicates its “why” and inspires people to buy its products.

Sharing this video is valuable because it can help people understand how to inspire others and achieve success by starting with their “why.” It’s an excellent resource for leaders, entrepreneurs, marketers, and anyone who wants to improve their communication skills.

Simon Sinek is a motivational speaker, author, and marketing consultant. He is best known for popularizing the concept of the golden circle and his book, “Start With Why.” His YouTube channel features a variety of talks, interviews, and other content related to leadership and personal growth.

Key takeaways from the video include:

• All great leaders and organizations start by defining their “why,” purpose, cause, and belief.
• Most people and organizations start with “what” they do, then “how” they do it, and finally, “why” they do it.
• People don’t buy what you do; they buy why you do it.
• Communicating your “why” is more inspiring than sharing your “what” or “how.”
• Apple is an example of a company that successfully communicates its “why” and inspires people to buy its products.

Resources mentioned in the video:

• Simon Sinek’s book, “Start With Why.”
• Apple’s marketing

I advise applying the concepts discussed in this video to reflect on your “why.” Ask yourself why you do what you do, what drives you, and what inspires you. Once you clearly understand your “why,” communicate it to others through marketing, messaging, or interactions. Remember, people are more likely to be inspired by your purpose than your product, so lead with your “why.”

FAQ:

Q: What is the golden circle?
A: The golden circle is a concept developed by Simon Sinek that explains how all great leaders and organizations think, act, and communicate similarly. They all start by defining